Mrs. B Collection is a luxury statement jewelry line from a Houston designer. Each piece is handcrafted in Italy by one woman. Because it is, essentially, a two-person operation, Mrs. B Collection is in a unique position to not want to grow their social presence very much, but rather maintain it as a connection to current customers.
Working as an independent contractor for a local PR firm, I submitted a social media analysis and plan proposal for the jewelry line. The proposal was accepted, and I began managing their social presence in September 2015. As directed by Mrs. B, posting occurred once per week to Facebook and Instagram.