The LSU Foundation is the primary fundraising arm for academics at Louisiana State University. I served as their communications coordinator for 2.5 years.

Before my time there, social media was not a priority, and posting happened once every few months. After deciding to take over the social media presence, I gradually increased the frequency of posts to Facebook and Twitter and created a post content calendar. When I left, Twitter posting had grown to once a day (at least) and Facebook to at least once per week. As a result, engagement grew, and followers doubled.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s