LSU Foundation

The LSU Foundation is the primary fundraising arm for academics at Louisiana State University. I served as their communications coordinator for 2.5 years.

Before my time there, social media was not a priority, and posting happened once every few months. After deciding to take over the social media presence, I gradually increased the frequency of posts to Facebook and Twitter and created a post content calendar. When I left, Twitter posting had grown to once a day (at least) and Facebook to at least once per week. As a result, engagement grew, and followers doubled.

Author: Lauren C Brown

I graduated from LSU's Manship School of Mass Communication in May 2011 with a focus in Print Journalism. I freelance as a content writer and social media strategist. I love food. I love people. I love life.

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